PRONTO – PROmotion and Networking of EU TOurism

Author/Cbuilder

Giovanni Cervioni
View Giovanni Cervioni’s profile

Part One

TNAM Initiative / project description

Title

.
PRONTO – PROmotion and Networking of EU TOurism

Description

Description

Tourism is one of the largest economic sectors in Europe and has become a global business with an unmanageable number of target groups, stakeholders and key actors, representing different interests, perspectives, demands and needs. In this setting, tourism is linked to many risks and it takes a lot of know-how, experience and competence to perform successfully in the different markets. It is not enough to just seeing the economic potential of tourism as having unlimited growth but much more, its destructive dimension and the limited resources must also be considered. 
These problems have been evident for a very long time and therefore the concept of “sustainable tourism” was developed, which generally speaking tries to interfere as little as possible with environment and local culture whilst improving local development and employment at the same time. Nowadays, sustainable tourism plays a key role in each major development policy.The importance of sustainable tourism is also reflected in many EU projects in LLP or other funding programmes that have the concept as main topic in their activities. 
So far there have been no attempts to link them with each other, developing formal/informal networks between the partnerships, allowing them to learn from each other and providing them with special opportunities and platforms for promoting their projects to target groups, stakeholders and the general public. Raising general public awareness of the issue of sustainable tourism in Europe, including the presentation of general EU policies, opportunities, risks, chances and benefits in this context as well as the introduction of VET providers and educational counsellors specialised in this field.

Attracting citizens from all over Europe to the concepts, opportunities, benefits and possibilities of sustainable tourism. 

Promoting European policy and funding opportunities for lifelong learning and VET, especially in connection with sustainable tourism. 

Supporting EU projects dealing with sustainable tourism in their activities to disseminate their project ideas and in building up reliable networks for stakeholders and target groups. 

Providing several platforms where all relevant target groups and stakeholders (e.g. VET providers, policy makers from local to EU level, representatives of tourism enterprises, environmentalist associations and NGOs, unions, chambers of commerce, representatives of EU funding bodies etc.) can meet, discuss and push forward the issue of sustainable tourism in Europe for its economic and ecological development. 

Keywords / TAGS
Tourism, Lifelong learning, Higher education, Continuous training, Enterprise, SME

Coordinator contact details

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cbe@cbe.be

Coordinator Country

.
Italy, Spain, France, Portugal, Greece, Poland

Coordinator Region (NUTS code)

.

Partners

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Public entities, Tourist operators, Tourism entrepreneurs.

Theme

.
  • Enterprise and SMEs
  • Labour market
  • Lifelong learning
  • Sustainability
  • Others

Target Groups

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  • Individuals
  • Groups
  • Head teachers/principals/managers
  • Non teaching administrative staff

Type

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  • New Skills Network
  • Quality Assurance in Lifelong Learning

Sector

.
  • Accommodation and Food Service Activities, HORECA
  • Agriculture, Forestry and Fishing
  • Information and Communication
  • Real Estate Activities
  • Others

Educational sector

.
  • Other sectors of adult education

Year

.
additional info if needed

Language

Your Project language (ISO 639-2)
eng
Languages you will look for

Part Two

TNAM results

1. LLP project or related resource

Title
    Transfer of Quality Ensurance Tools for European Rural Tourism Sector
Hyperlink
    http://www.celotajs.lv/cont/prof/proj/Leonardo2008/Leonardo2008_en.html
Comments/Description
    Training to quality in rural tourism in a quick, practical and user friendly way to train providers to the same minimum rural tourism standards in all Europe. Created by practitioners, the tool serves as an indicator of the present rural tourism quality standards in Europe and contributes in training for competitive performance. The main goal of the project was to provide practical and efficient life-long learning opportunity for SMEs in rural tourism in Europe. The project produced a web based training tool for quality, composed by three deliverable results of the project: 1) web based quality check for minimum RT accommodation quality criteria in Europe, 2) Inspector’s manual for minimum RT accomodation quality criteria in Europe, 3) virtual training module, illustrating with pictures the minimum RT accommodation quality criteria in Europe. The partnership represents European rural tourism organisations and EUROGITES – European federation of Farm and Village Tourism. The target audience of the project is rural tourism providers and organisations, trainers, training establishments, students. The project results are accessible online from the web site of Eurogites http://quality.eurogites.org
    µThe project partners optimised the web based rural tourism quality assessment and training tool developed under the source project in 2002-2004, testing it in their differing national situations (LV, BG, SI, GR, ES)and integrating customer expectations.

2. LLP project or related resource

Title
    TRAIN-TO-CHANGE (CSR-Skills for Change Agents in European Tourism)
Hyperlink
    http://www.kate-stuttgart.org/de/ueber-kate/unsere-projekte/im-bereich-csr-und-csr-tourism/train-to-change.html
Comments/Description
    The implementation of Corporate Social Responsibility (CSR) particularly requires the motivation and qualification of employees. A high standardized approach to in-service training and operational practice of relevant skills in tourism was transferred within this project. The implementation of Corporate Social Responsibility (CSR) is a quality feature that allows even small and medium-sized enterprises to meet future market requirements and enhance their competitiveness. The European policy increasingly encourages the tourism sector to conduct measures of social responsibility. Apart from an appropriate corporate culture and a management system this requires highly qualified and motivated employees for the CSR-innovation process.

    TRAIN-TO-CHANGE acted in line with the challenges of the European labour market identified by the European Commission ("New Skills for New Jobs"): relevant CSR management skills were taught through part-time and vocational training. Through the transfer of an existing training system 112 employees were qualified as CSR managers and trainers in the partner countries in the second project year. In the course of the training some CSR managers prepared a sustainability report. This was done at the workplace which also involved the employers and created added value for them. With TRAIN-TO-CHANGE a European training concept of vocational education and training was created, incorporating the highly topical issue of Corporate Social Responsibility in tourism and providing sector-specific skills.

3. LLP project or related resource

Title
    Women Entrepreneurs in Rural Tourism
Hyperlink
    http://www.wertedu.eu
Comments/Description
    The project aimed to build the competencies of existing and new women entrepreneurs involved in rural tourism and crafts. The project sought to build on the European Rural Tourism Development(ERTD) training package, modify and add new elements to meet the needs of women entrepreneurs, test and evaluate the training package in all partner countries and develop a community of women entrepreneurs across Europe who could benefit from the training. As women’s businesses develop, they should increase profitability and ability to employ others thereby strengthening the rural economy. Teachers from VET schools improved their own skills by getting closer to employer needs. Accreditation was considered and a sustainability plan implemented to offer the course more widely through networks and the DestiNet sustainable tourism platform. This project aimed to build the competencies of existing and new women entrepreneurs through innovative training in required business skills. It sought to build on the European Rural Tourism Development (ERTD) training package, modify and add new elements to meet the needs of women entrepreneurs, test and evaluate the training package in all partner countries and develop a community of women entrepreneurs across Europe who could benefit from the training.
    The consortium consisted of 8 partners from 6 European countries with a good geographical spread and representation of more recent EU member countries. VET partners had significant experience of working on European projects and in the rural tourism sector. Two network partners were actively involved in the partnership to ensure that target group needs were considered at every stage and to disseminate outcomes. EfVET added value as the network had the ability to reach 1500 VET institutions in Europe. Two of the partners were involved in the ERTD project and used their experience to transfer and add value to the innovation. A strong communication network was coordinated between the partner countries and a sustainable WERT community of target groups and influencers established on the project web site and linked to the DestiNet forum building on existing networks and expanding across Europe.
    Tangible outcomes included a needs analysis, modified training package and guides, project web site on which the WERT community was developed, pilot reports including evaluations from target groups based upon which improvements to the package were made and external evaluation reports. Intangible outcomes included a growth in confidence for women entrepreneurs based on skill development and working with others leading to improvements in the rural economy. VET providers also benefitted by narrowing the gap between employer needs and training providers. The project aimed to transfer and adapt a rural tourism vocational training programme to meet the needs and build the skills of women entrepreneurs in rural tourism and craft areas. The European Rural Tourism Development course (ERTD), on which the transfer was based, was an innovative blended learning course developed and tested by partners from the UK, Italy, Bulgaria and Spain. The programme was adapted to meet the needs of women entrepreneurs in Cyprus, Finland, Estonia, Spain and the UK through a detailed needs analysis and active involvement of the target group to build their skills to meet market needs.

4. LLP project or related resource

Title
    BenchTour, Benchlearning in the Tourism Sector
Hyperlink
    http://www.benchtour.eu
Comments/Description
    BenchTour provided an attractive – based on actual needs of SMEs in the tourist sector – form of training for workers and entrepreneurs by using the bench-effect method. This method developed within an EQUAL project increases the employability of workers and supports the competitiveness of enterprises. Within this project the bench-effect method has been implemented and evaluated in tourism regions of Germany, Poland, and Romania. The tourism sector is dominated by small and medium-sized enterprises (SMEs) whose potentials have to be strengthened in order to increase employment opportunities in the sector. Therefore the goal of the project was to develop of competences of employees and entrepreneurs in the tourism industry. A key to these goals lies within the strengthening of operational capabilities of the actors through increased and improved opportunities for learning in the workplace. For this goal, the project aimed to facilitate and transfer the innovative learning method "bench-effect” to the tourism sector.
    In particular the project had the following objectives:
    – Strengthening of self-reflection in SMEs
    – Strengthening of motivation and creativity of entrepreneurs and employees in-house
    – Strengthening of networking among SMEs
    – Promoting a strategic management in SMEs
    – Increased involvement of the employees in change processes
    – Creation of a sustainable and lasting learning environment in the workplace

Part Three

CB4LLP Action Plan

Useful ideas

PRONTO aims at: Raising general public awareness of the issue of sustainable tourism in Europe, including the presentation of general EU policies, opportunities, risks, chances and benefits in this context as well as the introduction of VET providers and educational counsellors specialised in this field. Attracting citizens from all over Europe to the concepts, opportunities, benefits and possibilities of sustainable tourism. Promoting European policy and funding opportunities for lifelong learning and VET, especially in connection with sustainable tourism. Supporting EU projects dealing with sustainable tourism in their activities to disseminate their project ideas and in building up reliable networks for stakeholders and target groups.
Providing several platforms where all relevant target groups and stakeholders (e.g. VET providers, policy makers from local to EU level, representatives of tourism enterprises, environmentalist associations and NGOs, unions, chambers of commerce, representatives of EU funding bodies etc.) can meet, discuss and push forward the issue of sustainable tourism in Europe for its economic and ecological development.

Stakeholders

Public entities, Tourist operators, Tourism entrepreneurs, training agencies.

Partnerships

Tourist operators, Tourism entrepreneurs, training agencies.

Other

Solutions

cooperation between very different stakeholders

General

Particular

Internal

skype meetings

External

website, leaflet

Educational Sector

Non educational

Equipment

Systems for quality monitoring

An evaluation and quality management plan and evaluation indicators with a focus especially on the quality assurance, i.e. piloting process, its results and project products/results.

Systems to document taken actions

multimedia toolkit

Part Four

CB4LLP Impact analysis

Useful ideas


04_useful_ideas_:


04_stakeholders_:


04_partnerships_:


04_other_:


04_solutions_:


04_general_:


04_particular_:


04_internal_:


04_external_:


04_educational_:


04_noneducational_:


04_equipment_:


04_systems_monitor_:


04_systems_actions_:


04_useful_ideas (value): 7
04_useful_ideas (text): 7


04_stakeholders (value): 7
04_stakeholders (text): 7


04_partnerships (value): 8
04_partnerships (text): 8


04_other (value): 8
04_other (text): 8


04_solutions (value): 8
04_solutions (text): 8


04_general (value): 8
04_general (text): 8


04_particular (value): 9
04_particular (text): 9


04_internal (value): 9
04_internal (text): 9


04_external (value): 9
04_external (text): 9


04_educational (value): 8
04_educational (text): 8


04_noneducational (value): 8
04_noneducational (text): 8


04_equipment (value): 9
04_equipment (text): 9


04_systems_monitor (value): 7
04_systems_monitor (text): 7


04_systems_actions (value): 9
04_systems_actions (text): 9

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