Meeting the need of targetted training opportunities for small tourist enterprises


Aase Højlund Nielsen
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Part One

TNAM Initiative / project description


Meeting the need of targetted training opportunities for small tourist enterprises



Many tourist operators are very small businesses that depend on targeted courses and training opportunities that do not necessarily exist today. How do we comply with this need?

Keywords / TAGS

Coordinator contact details


Coordinator Country


Coordinator Region (NUTS code)





  • Continuous training
  • Labour market
  • Lifelong learning
  • Quality

Target Groups

  • Individuals
  • Groups


  • Best practice
  • New Skills Network


  • Accommodation and Food Service Activities, HORECA
  • Arts, Entertainment and Recreation
  • Other Service Activities

Educational sector

  • Vocational/Technical secondary


additional info if needed


Your Project language (ISO 639-2)
Languages you will look for

Part Two

TNAM results

1. LLP project or related resource

    SoTo – Socializing Tourism, integrated training course for social tourism
    Social tourism became an issue in times of crisis. The labour market is constantly developing towards this direction, thus there is a strong need to have professionals involved in the tourism market equipped with new skills, the capacity to offer tourism services with social approach. By providing skills to professionals involved in tourism business, making the latter socially relevant, SoTo increases the chances for all (low class families, marginalised people included) to join tourism activities which puts them in contact with other people of other cultures, thus strengthen their social cohesion and nurturing intercultural dialogue.
    SoTo is founded on the principle of close, strong and continuous cooperation and link between the tourism so as to provide socially approachable tourism activities. This implies cooperation among business enterprises and social sector, profit and no profit all playing a strong role in the proposal.

2. LLP project or related resource

    European model of strategic competence management in small and medium enterprises in tourism sector
    The project was aimed at development of Strategic Competencies Management Model in SMEs in HORECA sector on the European level. The elaborated methodology is supported by the Compete! tool, for measuring competencies of employees in specific job positions: receptionist, cook, waiter, room service, manager. The strategic competence management, based on common European competence profiles, enables to manage professional development of people in HORECA organizations, taking into consideration companies’ strategic goals.

3. LLP project or related resource

    Marina: meeting the language and skills needs of coastal and river tourism workers
    Coastal and river tourism is a rapidly growing sector in Europe, the largest employer among all maritime activities, and makes a vital contribution to the economies of coastal communities, providing not only direct employment but also spin-off benefits. Foreign visitors constitute a significant proportion of coastal tourists. Because it is largely seasonal, however, many workers are low-skilled and much less likely to speak a foreign language than the better-educated permanent employees. Some seasonal employees are migrants and may not even speak the local language. Yet it is precisely the seasonal and lower-skilled employees who are most likely to have direct contacts with foreign visitors, in kiosks, information booths, ticket offices, petrol stations, repair bays, shops, restaurants, internet cafes etc – that is, in the reception of tourists. Thus they are often in need of skills training and language learning opportunities.
    Language classes are mostly aimed at leisure learners whereas skill training takes place in the local language. The beauty of the Content and Language Integrated Learning (CLIL) method is that it combines both by teaching skills in a foreign language. It also quickly engenders confidence in the ability to learn. We aim, therefore, to develop CLIL courses in the reception of foreign tourists in marinas, yachting harbours and cruise liner ports, in languages chosen after a needs analysis. In order to make the courses widely usable by learners, employers and educational providers, the courses will be available through Open and Distance Learning (ODL), delivered through a dedicated learning management system.
    The partnership is very experienced and includes a range of skills and knowledge, including expertise in teaching foreign languages to adults, adult training, sailing and marine tourism, managing online learning, dissemination and exploitation, and project evaluation. They are located on the North Sea, Baltic, Mediterranean, Adriatic, Ionian and Danube.
    The main tangible outcomes will be a manual and handbook, the courses developed and a range of reports, all freely available via the internet. The main intangible outcome will be the relationships formed between the partners and the strategic working groups.
    The impact will be greatly enhanced by the formation from the start of strategic working groups to advise and evaluate the products, and strategic networks, which will be kept informed of progress. These groups will include employers, workers’ representatives and learning providers. The courses will be tested with direct beneficiaries during the project, and will also be freely accessible for three years after and can be transferred to other learning providers and employers. The project results will also be disseminated to non-partner countries, through the partners’ extensive networks and a final conference in Estonia. They should make an important contribution to the training of coastal and river tourism workers.

4. LLP project or related resource


Part Three

CB4LLP Action Plan

Useful ideas









Educational Sector

Non educational


Systems for quality monitoring

Systems to document taken actions

Part Four

CB4LLP Impact analysis

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